WooCommerce
Full control, own hosting, low recurring costs (no transaction fees), ideal for SMBs with custom requirements and WordPress experience. Our default recommendation for AT/DE shops up to ~€ 1M annual revenue.
E-Commerce · Online Shops
Online shop development
Want an online shop built? We advise platform-neutral and build the shop that fits your business – whether WooCommerce, Shopify or custom.
Choice
Which shop platform fits?
Shopify
Quick start, less maintenance, ideal for scaling D2C brands, international sales, multi-channel (TikTok, Meta). Higher monthly costs + transaction fee (unless using Shopify Payments).
Shopware 6
Made in Germany, B2B-strong, configurators, rule builder, large product catalogues. Higher initial costs but very flexible. Sensible from € 100k+ annual revenue or classical B2B.
Adobe Commerce (Magento)
Enterprise e-commerce with maximum personalisation, B2B + B2C in one platform, multi-store setups. Licensing from five-figure per year – too big for most SMBs.
Custom & headless
Custom backend (Node, Laravel) with API, frontend in Next.js or Astro. When standard shops hit limits: extreme conversion needs, unusual business model, subscription, marketplace.
Advice, not pitch
We recommend the platform that fits you – not the one with the highest margin for us. When in doubt: WooCommerce for AT SMBs, Shopify for D2C, Shopware for B2B.
Payments AT/DE
Payment methods your customers expect
In DACH the wrong payment mix means up to 30 % cart abandonment. Anyone in Austria offering only credit card and PayPal loses massive conversion. We integrate per platform:
KlarnaInvoice, instalments, instant transfer – mandatory for DACH D2C.
StripeCredit card, Apple/Google Pay, SEPA, international scaling.
EPS / Online BankingMandatory for Austrian buyers (Erste, BAWAG, Raiffeisen, …).
PayPalStandard trust signal, buyer protection, express checkout.
SEPA direct debitPopular in DE, sensible for subscription models.
Prepayment / invoiceClassic in B2B – with automated reminders.
Shipping & tax
Shipping, tax, OSS – done right
EU e-commerce automatically means international sales – and complex tax law. We set up:
- Carrier integration: Austrian Post, DPD, GLS, DHL, Hermes – with automatic label creation and tracking.
- Shipping zones & rates: differentiated zones (AT, DE, EU, third country), weight or value-based rates, free-shipping thresholds.
- EU tax rates: correct VAT (20 % AT, 19 % DE, 25 % SE etc.), application by delivery address.
- OSS procedure: One-Stop-Shop for B2C sales to other EU countries above € 10,000 threshold. We set up reporting interfaces for quarterly tax filing.
- Reverse charge B2B: correct treatment of B2B sales with valid VAT-ID inside the EU.
- Third-country deliveries: EORI number, customs formalities, IOSS for shipments under € 150.
Investment
What does an online shop cost?
| Shop type | Scope | Range |
|---|---|---|
| Starter shop | up to 50 products, 1 language | € 3,500 – € 6,500 |
| Standard shop | up to 200 products, filters, GA4 | € 6,500 – € 12,000 |
| Professional shop | 500+ products, multilingual, ERP | € 12,000 – € 25,000 |
| B2B shop | customer groups, tiered pricing, EDI | € 15,000 – € 45,000 |
| Headless / Custom | own frontend, API backend | from € 25,000 |
FAQ
Online shop FAQ
Depends on use case. WooCommerce: maximum control, low recurring costs, ideal for SMBs. Shopify: quick start, less maintenance, ideal for D2C with multi-channel strategy.
Starter from € 3,500, Standard € 6,500–12,000, Pro € 12,000–25,000, B2B € 15,000–45,000, Headless from € 25,000.
Starter 4–6 weeks, Standard 6–10 weeks, Pro and B2B 3–6 months.
Conversion optimisation, SEO, email marketing in-house. Google/Meta Ads with selected partners.
Standard interfaces for BMD, RZL, JTL, Dynamics, SAP. For exotic systems custom REST/SOAP integrations.
Zones AT/DE/EU/third country, automatic labels, EU-wide tax rates, OSS reporting.
Recommended: increases conversion 5–15 %. Costs from € 99/month. We integrate the badge.
Shop maintenance from € 149/month: updates, backups, uptime, Lighthouse reports, small adjustments.