Knowledge from 20+ years of web design
Practical tips on web design, SEO, e-commerce and AI automation. No buzzwords – experience from real projects.
Buchly Behind the Scenes: Building a Bookkeeping SaaS
Tech stack, lessons learned, mistakes from 2.5 years of own development. What we got right and what we''d never do again.
Own ProjectsGastroscan: Lessons from 200 QR Menus
What restaurants really need, what we removed, and what insights from 200 restaurants flow into our roadmap.
AI & AutomationAI for SMBs: 7 Use Cases Without Hype
Where AI saves real time in 2026, what''s hype, which tools we work with. Concrete hour savings instead of marketing fluff.
AEO & AI SearchHow to appear in ChatGPT, Claude and Perplexity
Answer Engine Optimisation (AEO) – the new discipline alongside SEO. What really works in 2026 to be cited in AI answers.
PlatformsWordPress vs. Shopify vs. Webflow 2026
Three platforms, three philosophies. Honest practical comparison from 50+ projects – no affiliate links, no favourites.
E-CommerceWooCommerce vs. Shopify: 3-Year Cost Comparison
Total cost of ownership comparison of the two market leaders – hosting, apps, transaction fees, maintenance.
Web DesignWhat Does a Website Cost in 2026?
Concrete pricing ranges from over 50 projects – landing page, business site, online shop, custom app.
WordPressWhat Does WordPress Maintenance Really Cost?
Flat rates between € 29 and € 499/month – honest breakdown by hours and tasks instead of marketing flat rates.
HostingWeb Hosting AT/DE 2026 Comparison
world4you, ALL-INKL, Hetzner, Raidboxes, Kinsta, Cloudflare Pages – honest assessment from real migrations.
PerformanceCore Web Vitals 2026 Explained
LCP, INP and CLS explained. How to measure, optimise and bring Google''s performance metrics into the green zone.
ConversionConversion Optimisation: 12 Quick Wins
The 12 measures we used in real projects to measurably increase inquiries, signups and orders. With real numbers.
MarketingEmail Marketing for SMBs 2026
Which tools pay off, which sequences really drive revenue, what is GDPR-mandatory. Practical guide without tool advertising.
Local SEOLocal SEO Graz: Step-by-Step Guide
Complete guide for local visibility in Graz and Styria. Google Business Profile, citations, NAP, review strategy.
Local SEOGoogle Business Profile: 14 Levers
14 concrete levers from real practice optimisation – with measurable effects on visibility, reviews and calls.
AccessibilityEAA Checklist 2026: What SMBs Must Implement
European Accessibility Act in force since June 2025. Who is affected, what must be implemented, what penalties apply?
GDPRGDPR Cookie Banner 2026: What Is Mandatory?
What a legally compliant cookie banner must do in 2026, common mistakes, and how to avoid cease-and-desist letters.
TrackingGoogle Consent Mode v2 Setup
Default-deny, update on consent, GA4 integration. With code snippets and pitfalls from real practice.