What does a website cost in 2026?
Honest price ranges from 50+ projects – from €1,500 to €25,000. What actually belongs in the price and what hidden costs you should know about.
When you Google "website cost", you get answers between "free" and "six figures". Both are true – and both are useless. This article cuts through that with honest ranges from practice: what a website really costs in 2026, what should be included, and how to spot a fair vs unfair quote.
The short answer
A professional business website in Austria/Germany 2026 typically costs between € 3,500 and € 12,000. A lean landing page from € 1,500, a WooCommerce shop from € 5,000, custom projects up to € 25,000+. Anyone selling you a "complete business site for € 299" is delivering a template with your logo on it.
What drives the price
- Number of pages – first 5 pages account for most concept work, additional pages cost less per piece.
- Design depth – template adaptation vs. fully custom design with system and components. Custom typically 30–50 % of project price.
- Functionality – pure content site vs. configurator, login, members area, multilingual shop.
- Multilingual – second language adds 30–60 % effort.
- Integrations – CRM, ERP, accounting, newsletter tools, payment providers.
- Content production – do you provide texts and images, or should the agency? Pro copywriting € 120–250 per page.
Realistic 2026 price ranges
| Project type | Price |
|---|---|
| One-pager / Landing page | € 1,500 – € 3,500 |
| Visiting-card site (3–5 pages) | € 2,500 – € 4,500 |
| Business site standard (8–15 pages) | € 6,500 – € 12,000 |
| Business site premium (20+ pages, multilingual) | € 12,000 – € 25,000 |
| WooCommerce shop | € 5,000 – € 15,000 |
| Custom web app | from € 25,000 |
What should be included
- Concept: sitemap, user flows, wireframes
- Design system in Figma with two revision rounds
- Full frontend development (HTML5, CSS, JS)
- Responsive design
- CMS setup with training
- SEO basics (Schema.org, sitemap, robots.txt, meta tags)
- Performance optimisation (Lighthouse 90+)
- Accessibility per WCAG 2.2 AA
- GDPR setup (cookie banner)
- Tracking setup (GA4 with Consent Mode v2)
- QA & cross-browser testing
- 30-day bug-fixing guarantee
Recurring costs
Realistic annual maintenance: € 1,000–4,000 including hosting, domain, maintenance package, plugin licences. Anyone offering "everything for € 19/month" is either doing nothing or rebilling later.
Bottom line
A professional website in 2026 costs what its worth – and that depends on actual scope, not gut feeling. Avoid lock-in offers under € 1,500, avoid hourly contracts without fixed-price ceilings, and ask for every quote: what exactly is included, how many revision rounds, who hosts, who maintains, and what does ongoing care cost?
Edgar Oganisjan is the founder of Skins4You – a web design and online marketing agency from Graz, Austria. More about the team →